UPDATE: With MFTH at 84 ratings on Amazon, I’ve decided to announce a whole mess of step goals on the way to 1M sales once I hit 100 ratings. So, watch this space for further updates!

The other day on Twitter, I had what passes for a brainstorm—the PERFECT promotion for my new haunted house novella, MAN, FUCK THIS HOUSE (out now from Mutated Media and available in paperback/ebook!).

I should give away a haunted house.

Yes, you read that correctly. I’m planning to find a house for sale that the owners think is haunted, buy it, and give it away, which is actually a thing you can do. With one little caveat.

I need to sell one million copies of MAN, FUCK THIS HOUSE (cue Dr. Evil-pinkie-to-lip pose).

Now, is that a ridiculous number? Of course! But giving away an actual haunted house is a very ridiculous idea, and it’s not going to happen without some ridiculous sales. I’ve also got some step goals for various milestones along the way (100k, 250k, etc.—hell, if I can sell 10k copies I’ll do something very fucking cool).

This contest is also going to be good for my entire lifetime, so it’s not like the book needs to sell a million copies in the next month or something stupid. If it sells its millionth copy twenty years from now—and I’m sure anyone who knows me is raising an eyebrow at the prospect of me being alive in twenty years—then BAM, haunted house giveaway starts immediately.

I’m not naive, the chances of a little indie book selling like that are miniscule. But not impossible, and not unprecedented, either. You know the old saying, you can’t win if you don’t play. That applies equally to sports, gambling, AND haunted houses.

So, fuck it. IT’S GO TIME.